By Elizabeta Kuzevska
Today I want to share with you how to avoid this mistake – Misdiagnosing The Actual Problem
When we work online, at a core level, running a business is very simply all about problem solving.
Each problem is an opportunity waiting to be solved.
The bigger the problem is that you solve, the more value you’ll bring, and the more you’ll get paid.
But still, when you get right down to it, if we want to make progress on a day to day basis, we have to be able to do 3 things…
Identify the gap between point A and point B (identify where you are, and where you want to go)Identify the problem that’s holding you back (the actual problem, not the problem that isn’t)Solve the ACTUAL problem to make measurable progress.
Is forgetting about step 2… or at least not giving it the time it needs… and consistently focusing instead on solving the problem that isn’t.
In short, we tend to spend WAY too much time solving the problem that isn’t the problem, and as a result, even when we do solve the problem, we end up making zero progress.
Here is one example from my online experience.All of you are or will be become team leaders one day. And the ones who are not yet will get a campaign with 4 capture pages and written 28 great emails on Traffic Wave. I got the team of excellent members who promoted my link. We had a lot of hits, but for weeks we got 2-3 prospects a week, and no one asked for the team link. I tried everything (with paid traffic, other mailers and so on) In other words all my focus was on getting better traffic. One day Krishna send me an article which I shared in our team emails.
An article title was “Maximize Your Advertising Efforts For Maximum Results:” In the article among others was statedUse a custom splash/capture page:I don’t recommend using a corporate splash page and capture page. Sure, these work fine if the site is less than a few months old, but any longer than that and you’ll want to use a splash/capture page that is unique. When I approve advertisements at Max Ad Co-op, this is probably one of the biggest mistakes I see people making. The corporate pages are overused and traffic exchange users become immune to them. They’ve seen them so many times that they don’t pay even a little bit of attention to them. Grab their attention by creating your own unique splash/capture page.
We promoted the GDI link for 4 weeks and had a lot of clicks.We had only 30 subscribers from this campaign. I promoted other programs with my squeeze pages and got over 100 subscribers in a week with fewer hits.I realized that people don’t pay attention to the same pages again and again. That is why I decided to change the pages in the rotator.
In the meantime, I tracked the statistics in the Traffic Wave and realized that I have more pending than active subscribers. I talked to my mentor Matthew, and he recommends me Aweber which have single optin option. He told me that my subscribers are my asset and I have to invest and pay more attention to them.
So instead of looking for another source of traffic, I changed my squeeze pages and autoresponder. I have 370 subscribers only from Aweber now. (in 40 days period)
So I solve the problem with the subscribers. Now I have to find the solution on how to increase sign-ups to my team. (that is my actual problem now. – Why people don’t join GDI TE and what will motivate them to join it) We are working with my mentor on it now.
In conclusion, Use this formula every day in all your decisions.
Identify the gap between point A and point B (identify where you are, and where you want to go)Identify the problem that’s holding you back (the actual problem, not the problem that isn’t)Solve the ACTUAL problem to make measurable progress. Don’t forget about step 2 and you will have more and more results every day.
More often than not, we get stuck focusing on trying to solve the symptom level problem, vs., the actual core problem, and as a result, make ZERO progress.
Spend some serious time getting CLEAR on what the actual problem is, and then solve just that one problem.
You can thank me later when you’re making more sales, and as a result, making more money!
by Elizabeta Kuzevska
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